“There's only a trace amount present.” Why we define BEWIT QUALITY

2

22. 5. 2026

The world of modern natural products and organic cosmetics is full of grand words. However, I best convinced myself of how close today's industry is to pure nature some time ago at Biofach in Nuremberg, one of the largest organic trade fairs in the world. I went to the stand of a relatively large company that supplies certified organic cosmetics to practically all of Europe. I picked up the first product from the counter and looked at the ingredients.

I turned to the young woman representing the brand: "But you have sodium benzoate in there."

She looked at me and replied: "Yes, but there's only a tiny bit."

When she saw my confusion, she added an argument that was supposed to definitively close the discussion: "But we have prestigious international certification for organic cosmetics."

This conversation was not just an anecdote from one stand for me. It showed me a way of thinking that is surprisingly common in parts of the modern natural and organic industry.

The trap called "just a tiny bit"

Almost every company that allows synthetic, petrochemical, or technologically simplifying substances into its products, while also wanting to talk about nature, uses the same phrase: We only have a tiny bit of it in there. But what does that mean in reality?

"Just a tiny bit" might be little enough to pass the regulations. But it's enough for a brand to make a compromise. At BEWIT, we don't want to build quality on the question of how many synthetic or technological ingredients the standard still allows. We ask differently: What do we not want to let into the product at all? What doesn't correspond to our philosophy? What would facilitate production, extend shelf life, or reduce the price, but would weaken our integrity? It is precisely from this question that BEWIT QUALITY arises.

Moreover, modern man does not live in an isolated laboratory. He is not exposed to just one "tiny bit". We are exposed to them daily. One tiny bit in shampoo, another in soap, a third in cream, another in toothpaste, in a food supplement, or in washing powder.

The problem is not just one specific substance in one specific product. The problem is in the overall sum of daily contacts – in cosmetics, hygiene, household, food, and food supplements. That is why at BEWIT, we do not want to think in terms of individual "tiny bits", but in terms of overall burden and a long-term culture of purity. We believe that health is balance. And that cannot be built on compromises.

We are not against certifications. We are for a higher standard

People often believe that international organic certificates guarantee absolute purity. Certifications have their place in the market – they help distinguish complete greenwashing from products that meet basic rules. For many companies, they are a good start. But for us, they are not the end of the journey.

Certification standards must work with compromises. They define verifiable rules and permitted minimums so that they are applicable to a broad industrial market. However, this does not mean that such a standard must be the ultimate limit of purity. For us, it is rather a starting point beyond which we want to go further.

In short, certification standards define the permitted minimums of synthetic substances to keep the broad market moving. We have conducted our own internal research, and as far as we know, we are among the truly exceptional companies in Europe that apply a similarly uncompromising internal standard of BEWIT QUALITY across such a wide portfolio of their own products across various sectors. For large industrial companies, such a strict approach is extraordinarily demanding – organisationally, technologically, and economically.

Certification says: this still meets the defined industrial standard. BEWIT QUALITY says: this corresponds to our conviction, our respect for the body, and our view of purity. The difference is not in the stamp. The difference is in the philosophy.

What BEWIT QUALITY means

BEWIT QUALITY is our internal standard of purity, quality, and responsibility. It means that when developing products, we don't just ask what is legally permitted or certifiably acceptable. We ask whether the given raw material, technology, and recipe correspond to our conviction about purity, respect for the body, nature, and the long-term integrity of the brand.

How do we do it without technological crutches?

At BEWIT, we have decided to take a different path: without synthetic preservatives, without industrial shortcuts, and without the excuse that there is "only a tiny bit".

We do not claim that every substance we reject is automatically illegal or acutely dangerous. We say something else: it does not correspond to our internal standard of purity, and therefore we consciously do not use it in our recipes.

Replacing common synthetics with purely natural methods or principles of gentle green chemistry is not a matter of marketing. It is a matter of discipline, patience, and investments that a large part of the market is unwilling to bear. Natural substances are often many times more expensive, development takes longer, and compromise is offered at almost every step. We developed our cosmetic creams for a year and a half. We made 97 unsuccessful attempts before we created a recipe that we could truly stand behind.

We base this approach on clear manufacturing principles:

  • Natural raw materials of the highest quality: If you want to produce a stable product, you must start with perfectly pure input raw materials. We believe that the body benefits most from raw materials that are not unnecessarily torn from their natural context and are supplied in a pure, whole form.

  • Pascalisation: For liquid products (such as our Aloe Vera), we use gentle high-pressure cold technology. The product is not degraded by high temperatures or killed by chemicals, yet it retains freshness and stability.

  • Hygiene of the entire process: Our goal is not to compensate for insufficient production cleanliness with strong chemical preservation. We build quality right from the recipe itself, strict process hygiene, and suitable packaging.

  • Smaller and fresher batches: Our products do not lie for years in anonymous warehouses. We produce in smaller volumes, which complicates logistics but gives people genuine freshness.

The BEWIT QUALITY Manifesto

What we have consciously rejected defines who we are. We uphold the BEWIT QUALITY code as an internal compass for the entire portfolio and as an uncompromising filter for new development. Below is a brief overview of substances and approaches that we clearly say no to within our internal rules.

Preservative and stabilising ingredients

  • 0 % Sodium Benzoate

  • 0 % Potassium Sorbate

  • 0 % Phenoxyethanol

  • 0 % Parabens (Methylparaben, Propylparaben, Ethylparaben, Butylparaben)

  • 0 % Synthetic Citric Acid (E330 from conventional industrial production)

  • 0 % Sulphuric acid in additive purification processes

  • 0 % Formaldehyde donors

  • 0 % Synthetic technological acidity regulators

  • 0 % EDTA and its salts

  • 0 % BHA (Butylhydroxyanisole) and BHT (Butylhydroxytoluene)

Petroleum derivatives and synthetic carriers

  • 0 % Mineral oils (Paraffinum Liquidum)

  • 0 % Petrolatum (Industrial Vaseline)

  • 0 % Paraffin waxes

  • 0 % PEG and PPG components (Polyethylene / Polypropylene Glycol)

  • 0 % Silicones (Dimethicone, Cyclopentasiloxane, Amodimethicone)

  • 0 % Tar and petrochemical additives

  • 0 % Synthetic solvents to facilitate production

  • 0 % Ethoxylated raw materials

Cleaning and texturising ingredients

  • 0 % SLS (Sodium Lauryl Sulphate) and SLES (Sodium Laureth Sulphate)

  • 0 % Synthetic foaming agents and aggressive petrochemical surfactants

  • 0 % Synthetic petroleum-based emulsifiers

  • 0 % Chemical bleaches and synthetic thickeners for appearance and texture adjustment

  • 0 % Artificial texturising agents

  • 0 % Synthetic fragrance fixatives

  • 0 % Phthalates associated with industrial cosmetics

  • 0 % Chlorinated cleaning principles

Fragrance and flavour ingredients

  • 0 % Anonymous ingredients hidden under the term "Parfum" or "Fragrance"

  • 0 % Hidden synthetic fragrances and synthetic perfume compositions

  • 0 % Nature-identical aromas (laboratory substitutes)

  • 0 % Artificial and synthetic colourings

  • 0 % Synthetic flavour enhancers and artificial flavourings

  • 0 % Chemical fragrance backdrops in products for everyday environments

Isolates, fillers and sugars

  • 0 % Synthetic creatine from industrial production

  • 0 % Industrially obtained magnesium citrate

  • 0 % Isolated magnesium and mineral salts without a natural food matrix

  • 0 % Synthetic vitamins and nutrients based on petroleum derivatives

  • 0 % Synthetic amino acids without a broader biological context

  • 0 % Magnesium stearate and silicon dioxide used as mechanical fillers

  • 0 % White and brown refined sugar

  • 0 % Artificial sweeteners (Aspartame, Sucralose, Acesulfame K, Saccharin)

  • 0 % Glucose-fructose syrup, corn syrup, and dextrose

  • 0 % Empty fillers without real nutritional and functional value

  • 0 % Hydrogenated and technologically modified fats

  • 0 % Palm oil

Animal ingredients, ethics and sustainability

  • 0 % Animal gelatine in food supplement capsules

  • 0 % Milk, cheeses, and dairy derivatives (casein)

  • 0 % Fluorine and fluoride compounds in toothpastes

  • 0 % Plastics and plastic fillings in BEWIT packages (we only pack in paper)

> Note on ethics: Full adherence to the global ban on animal testing is a matter of course for us, and we strictly demand this ethical standard from all our raw material suppliers.

What truly matters

Maintaining the BEWIT QUALITY standard across such a wide portfolio is a process that complicates development, increases production costs, narrows the selection of raw materials, and often slows down a product's journey to market. From the perspective of conventional economic spreadsheets, it makes no sense. From the perspective of long-term human dignity and integrity, however, it is the only possible path for us.

This philosophy is not a marketing campaign. It is a conscious decision. Because true purity does not begin with a certificate. It begins with a question that a brand asks itself even before the first recipe: What will we never allow into a product, even if it would make our work easier and increase our margin?

Truth and quality are the best marketing. Real things don't need noise. They just need time.

 

Ing. Jiří Černota Founder & CEO BEWIT

Be with Quality.

Be with it.

BEWIT.LOVE.

 

 

 

 

 

 

Warning: The information provided in this material is exclusively informative, educational, and philosophical in nature and does not express medical or health claims. The BEWIT QUALITY standard defines our internal rules for development and production and expresses our commitment not to intentionally use synthetic substances from petroleum, artificial additives, and industrial fillers in our recipes. We do not generally label the substances listed in this code as illegal or always harmful; we are expressing our own internal standard and conscious decision not to use them in our recipes. Due to the natural nature of the input raw materials and the complexity of global supply chains, the presence of trace amounts of substances (at PPB/PPM levels) arising from natural background or processing cannot be technologically completely excluded. The products are not intended for the diagnosis, treatment, or prevention of any diseases and should always be used in accordance with their official purpose and the instructions on the label.

Previous article Next article

FREE essential oil