Why 0% synthetic petroleum-derived additives is a principled choice, not a marketing ploy

22. 2. 2026

Today, almost anything can be produced.

We can isolate individual molecules.
We can synthesise vitamins.
We can create substances that are chemically identical to natural ones.

Technology is admirable.

However, the question is different.

Is it always the best way?

Nature doesn't work in isolation

When you bite into an apple, you don't bite into vitamin C.

You bite into a complex of substances.

Vitamins, enzymes, bioflavonoids, fibre, minerals, and hundreds of other micro-components together form a natural whole. In nature, substances do not exist independently. They exist in relationships.

The human body is accustomed to these relationships.

We can produce an isolated molecule.
But an isolated molecule is not the whole complex.

Science today knows very well that the bioavailability, utilisation, and metabolic behaviour of substances depend not only on their chemical formula but also on the context in which they are found.

And it is precisely this context that is often lost in industrial production.

Synthetics are not forbidden. They are common.

Legislation allows the use of hundreds, perhaps thousands, of synthetic substances. In many cases, they are approved, tested, and considered safe.

We are not saying that everything synthetic is automatically bad.

We are saying something else.

We ask if it is necessary.

If there is a natural way, it makes more sense for us to choose it.

Why we said no to synthetic additives from crude oil

Crude oil is the basic raw material of modern chemistry. Many substances can be produced from it, including some synthetic vitamins and additives.

It's cheaper.
It's stable.
It's industrially efficient.

But it's not our way.

We have decided not to use synthetic additives from crude oil.
We do not use vitamins produced as isolates from petroleum derivatives.

Not because we have to.
But because we don't want to.

It's an internal decision.

Yes, it limits us

This decision is not the most economically advantageous.

It narrows the selection of raw materials.
It increases production demands.
It increases the cost of inputs.
It slows down growth.

We know that.

We know that if we had chosen a different path, we could have grown faster.
We could have optimised margins.
We could have had higher profits.

But at what cost?

As part of our internal research, we looked for a company of similar size in Europe that would offer thousands of its own products across categories and, at the same time, follow the path of 0% synthetic additives from crude oil.

We didn't find any.

We are aware that there are smaller manufacturers, family businesses, and specialised projects that work very cleanly and honestly. However, our focus was on companies with an extensive and broad portfolio of their own products.

It is precisely on a larger scale that compromises most often begin to be made.

We have decided not to cross this line.

Trust is more valuable than speed

We exist thanks to the trust of our customers.

Not thanks to aggressive marketing.
Not thanks to pressure.
Not thanks to the illusion of exceptionality.

Thanks to trust.

And trust is built on truth and consistency.

0% synthetic additives from crude oil is not a slogan for us.
It's a commitment.

Complexity instead of simplification

Nature is complex.
Man is complex.
Life is complex.

Nature operates in a harmony of relationships.

Substances are not separate.
They cooperate.
They complement each other.
They create balance.

When we isolate one molecule from the whole, we obtain its chemical essence.
But we lose the natural context in which it existed in nature.

Modern industry tends to simplify.

Separate.
Isolate.
Stabilise.
Optimise.

We believe that where possible, it makes sense to respect natural harmony.

Not because we reject science.
But because we value the complexity of life.

We are not perfect.
But the direction is clear.

A decision that comes from within

We don't wait for someone to forbid something.

We don't wait for legislative changes.

We decided ourselves.

Because we believe that only what is built on truth will endure in the long run.

And truth is our greatest strength.

Be with Love.
Be with Truth.

Jiří Černota
Founder and CEO of BEWIT