Why we opted for 0% synthetic additives from petroleum, our own production, and a different collaboration model
The word "natural" is used by almost everyone today. You'll find it on the labels of food supplements, cosmetics, essential oils, and food products. The market is growing, and with it, the pressure on price, volume, and speed.
It's precisely this pressure that often leads to compromises.
Many supplements contain synthetic vitamins made from petroleum derivatives. Many cosmetics combine natural ingredients with cheap additives. Many brands lack their own development or production and gradually lose control over quality.
We're not saying this as a criticism. It's the reality of the current market.
WE LIVE IN STRANGE TIMES
We sometimes live in absurd times.
Shampoos can contain substances that, in the long run, do more harm than good to hair.
Food supplements are sometimes based more on synthetics than on genuine nutrition.
Some essential oils on the market are a long way from pure nature.
Many products are created without thorough control of raw material origin and without true overall responsibility.
The consumer often has no chance of distinguishing the difference.
At BEWIT, we said no to this. That's not our way.
At the beginning, we asked ourselves a different question. Is it possible to build a large company without these compromises?
We decided to give it a try.
WHAT WE REFUSED
We refused to use synthetic additives from petroleum. We don't use vitamins made from petroleum derivatives.
If we use isolated substances, we pay attention to their origin and choose only plant-based sources. We don't use artificial aromas. If a raw material doesn't have a clear and pure origin, it doesn't go into production.
In our research, we didn't find a single company that, like BEWIT, offered thousands of its own products in the field of essential oils, cosmetics, nutritional supplements, and green household products, while simultaneously pursuing a path of 0% synthetic additives from petroleum.
We are fully aware that in Europe there are many organic farmers, small producers, family businesses, and private growers who work with deep respect for nature and without the use of chemicals. Often, they don't even publicly emphasise this. However, our focus was on larger companies with a broad and extensive portfolio of their own products.
It's not that other companies aren't good quality. It's that with increasing production volume and market pressure, many sooner or later resort to compromises.
BEWIT decided differently.
RESPECT FOR RAW MATERIALS
Many of our products are RAW or contain RAW ingredients. A number of products are BIO certified. We also use raw materials from the wild.
We process raw materials gently and with respect for their natural essence. We don't speed up processes just to make them cheaper or faster.
RAW is not a marketing label for us. It's a technological decision.
OWN DEVELOPMENT, PRODUCTION, AND LABORATORIES
We are not a brand that re-labels other companies' products.
We have our own development, our own production, and our own laboratories. We control the entire process from raw material to finished product. It's more demanding, but we know what we're giving people.
WORLD LEADER IN THE OFFER OF OWN ESSENTIAL OIL BLENDS
Today, we offer the widest range of essential oil blends. We have 250 of them. Almost for every life situation.
We have them not as a marketing gesture, but as the result of long-term development, experience, and the courage to create. The breadth of our portfolio is our answer to the diversity of human needs.
COLLABORATION WITHOUT PRESSURE
We don't have mandatory starter packs. We don't have mandatory purchases for customers. The system is fully online and open to anyone who wants to use or recommend the products.
For higher levels of collaboration, there are certain conditions, as responsibility grows with rewards. However, the basic principle remains the same. Collaboration is built on recommendation and product value.
We didn't want a quick business. We wanted a stable and long-term sustainable project.
WE ARE NOT FOR EVERYONE
We are not for those looking for the lowest price.
We are not for those who want quick money without effort.
We are for people who value honest raw materials, a transparent approach, and long-term collaboration.
Perhaps we are not the loudest.
But we know why we exist.
We are not perfect.
But we have committed to continuous improvement.
We believe that change doesn't start with the market. It starts with each of us.
Let's change ourselves, and we'll change the world.
A WORD FROM THE FOUNDER
When I founded BEWIT, I didn't want to create another brand that would merely react to the market. I wanted to build a company with a clear direction, one that wouldn't have to adapt to compromises every few years.
The decision to go down the path without synthetic additives from petroleum, with our own development, production, and laboratories, was not easy. It was financially, time-wise, and organisationally demanding. But it was the right one.
I believe that business can be built on values, quality, and long-term stability. I am convinced that this path makes sense.
Jiří Černota
Founder and CEO of BEWIT